Manufacturer Frequently Asked Questions:

Q: Why is Datamatrix different?

A: We are totally vertically integrated from Sales and Marketing, Computer Programming and Analysis to Operations, Back End Processing, Call Centers, Redemption, etc. This integration eliminates the middle man and therefore lowers costs.

Our newly developed computer programs are virtually error free meaning faster processing times, more accurate reports and less negative consumer noise.

In addition, we offer, at no additional cost, Strategic Sales and Marketing Planning: Our experts will analyze the data from the program on a real time basis and help you fully understand it. Including · Industry Trends · Consumer Trends · Competitive Analysis · Cost Benefit Analysis · 'ROI' Analysis.

Q: What is your company's philosophy?

A: We feel that all too often, poorly run and executed consumer rebate programs have created a negative image for the manufacturer and retailer alike. With Datamatrix and its new systems and consumer and client centric philosophy, rebate programs will be a positive sales and marketing vehicle for all particpants is going to put an end to this.

Using our vertically integrated systems and eliminating the middleman we can afford our clients a significant 'value added' to their rebate programs.

With appropriate budgeting and planning, a rebate can and will pay for itself in both the short and long run. It affords the opportunity for add on sales, bounce back sales, future offers and promotions, data capture and data mining.

Q: Why should I consider a rebate as part of my sales and marketing program?

A:
Rebates offer the opportunity to make a major price move without having to absorb the full impact of a markdown. They also will provide promotional opportunities with retailer advertising.

Properly thought out and designed they can lead to a significant increase of your sales.

Q: Can a rebate help me develop and enhance my brand?

A:
A well-run rebate program can make for a happy consumer and happy retailer. In addition, any in-store or retailer advertising support certainly makes the brand much more visible to the consumer and store personnel alike.

Q: Can a rebate lead to future sales?

A:
Absolutely! If it is run right and makes for a happy consumer and retailer, you have opened the door to a positive feeling about your company and your products.

Q: Can your Sales and Marketing Department help me properly analyze my needs to insure I will have a very successful and cost effective program?

A:
Absolutely. We have some of the leading Consumer Products and Retailing experts on our staff, along with our business formulas and metrics that measures all factors and allow you to run to an extremely successful promotion.

Q: How do I decide how much the rebate should be, when it should start and how long I should run it?

A:
Adding together our data formulas we can answer all the questions for you during our initial 'no charge' analysis phase.

Q: What is your 'Datalator'?

A:
The 'Datalator' is a Patent Pending formula developed by Datamatrix to analyze virtually every variable in a rebate program and allows you to clearly understand the costs of and impacts on your promotion.

Q: What are the costs associated with a rebate program? How do I budget for one?

A:
We take you through the entire process using all our data and formulas and common sense, that will allow you to budget for and during the rebate program including cash flow, payment timelines, etc.

Q: What are the advantages of your Visa Prepaid card?

A:
Our programs enhance branding and customer loyalty. Key features:
• 4X more powerful creating additional sales than other promotional vehicles and advertisements

• 3X more effective at driving additional consumer purchases back to your products

• Drive 30% of the reward back to the retailer within 30 to 90 days. This strengthens your standing with your retailers (i.e., more sku's in the assortment)

• Increase your sales and marketing share by more then 5% annually with our Post Promotion Targeting techniques.

• "Client Profit Sharing Program" that lower your promotion cost and stretch your marketing dollars.

Q: How can I track my rebate activity in real time.?

A:
Our DataSpeed system allows you, through the use of a confidential password, to see all the data relevant to your rebate promotion in real time on our web site, in addition to the reports we can generate daily, weekly, monthly or at any time. All your data is protected by our DataGuard system.

Q: What reports do you generate that can help me truly understand how effective my program is?

A:
We have over 30 standard reports and 10 customized reports that can give you an instant snapshot of what is going on with your program. We can also create optional custom reports geared to your specific requirements.

Q: How do you help integrate my rebate program with the retailers.

A:
We will be your partner and insure that we are fully compliant with both your needs and those of the participating retailer(s).

Q: How does your Consumer Rebate Service Center communicate with the consumer?

A:
Our Customer Care Representatives have been specifically trained to be consumer friendly. We use our Call Center, the Web, Emails, Faxes and the U.S. postal system to communicate quickly and effectively.

Q: Do your Call Center Representatives speak 'American English'?

A:
Absolutely. No broken syntaxes or use of the language that is hard to understand.

Q: How much involvement will I have with the consumer?

A:
Minimal, unless you want it otherwise. We take care of everything and will communicate with you in real time as to any issues you should be aware of concerning consumer interaction

Q: What certifications and trade association affiliations do you have?

A:

Q: What makes DataMatrix the best choice for my company?

A: We really know the business! For us, it is not just a sales and marketing push and then subcontracting the call centers and essential processing to a third party. We are vertical and handle all aspects in house to control quality, efficiency and a customer friendly approach while saving you money.

Q: How soon can you call me and set up an appointment to meet with me?

A: Just click here and you will hear from us almost immediately or call 914-948-2750.


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