Manufacturer
Frequently Asked Questions:
Q:
Why
is Datamatrix different?
A:
We are
totally vertically integrated from Sales and Marketing, Computer Programming
and Analysis to Operations, Back End Processing, Call Centers, Redemption, etc.
This integration eliminates the middle man and therefore lowers costs.
Our newly developed computer programs are virtually error free meaning faster
processing times, more accurate reports and less negative consumer noise.
In addition, we offer, at no additional cost, Strategic Sales and Marketing
Planning: Our experts will analyze the data from the program on a real time
basis and help you fully understand it. Including · Industry Trends · Consumer
Trends · Competitive Analysis · Cost Benefit Analysis · 'ROI' Analysis.
Q:
What
is your company's philosophy?
A:
We feel
that all too often, poorly run and executed consumer rebate programs have
created a negative image for the manufacturer and retailer alike. With
Datamatrix and its new systems and consumer and client centric philosophy,
rebate programs will be a positive sales and marketing vehicle for all
particpants is going to put an end to this.
Using our vertically integrated systems and eliminating the middleman
we can afford our clients a significant 'value added' to their rebate programs.
With appropriate budgeting and planning, a rebate can and will pay for itself
in both the short and long run. It affords the opportunity for add on sales,
bounce back sales, future offers and promotions, data capture and data mining.
Q:
Why
should I consider a rebate as part of my sales and marketing program?
A: Rebates
offer the opportunity to make a major price move without having to absorb the
full impact of a markdown. They also will provide promotional opportunities
with retailer advertising.
Properly thought out and designed they can lead to a significant increase of
your sales.
Q:
Can
a rebate help me develop and enhance my brand?
A: A
well-run rebate program can make for a happy consumer and happy retailer. In
addition, any in-store or retailer advertising support certainly makes the
brand much more visible to the consumer and store personnel alike.
Q:
Can
a rebate lead to future sales?
A: Absolutely!
If it is run right and makes for a happy consumer and retailer, you have opened
the door to a positive feeling about your company and your products.
Q:
Can
your Sales and Marketing Department help me properly analyze my needs to insure
I will have a very successful and cost effective program?
A: Absolutely.
We have some of the leading Consumer Products and Retailing experts on our
staff, along with our business formulas and metrics that measures all factors
and allow you to run to an extremely successful promotion.
Q:
How
do I decide how much the rebate should be, when it should start and how long I
should run it?
A: Adding
together our data formulas we can answer all the questions for you during our
initial 'no charge' analysis phase.
Q:
What
is your 'Datalator'?
A: The
'Datalator' is a Patent Pending formula developed by Datamatrix to analyze
virtually every variable in a rebate program and allows you to clearly
understand the costs of and impacts on your promotion.
Q:
What
are the costs associated with a rebate program? How do I budget for one?
A: We
take you through the entire process using all our data and formulas and common
sense, that will allow you to budget for and during the rebate program
including cash flow, payment timelines, etc.
|
|
Q:
What are
the advantages of your Visa Prepaid card?
A: Our
programs enhance branding and customer loyalty. Key features:
• 4X more
powerful creating additional sales than other promotional vehicles and
advertisements
• 3X more effective at driving additional consumer purchases back to
your products
• Drive 30% of the reward back to the retailer within 30 to 90 days.
This strengthens your standing with your retailers (i.e., more sku's in the
assortment)
• Increase your sales and marketing share by more then 5% annually with
our Post Promotion Targeting techniques.
• "Client Profit Sharing Program" that lower your promotion cost and
stretch your marketing dollars.
Q:
How can
I track my rebate activity in real time.?
A: Our
DataSpeed system allows you, through the use of a confidential
password, to see all the data relevant to your rebate promotion in real
time on our web site, in addition to the reports we can generate daily, weekly,
monthly or at any time. All your data is protected by our DataGuard system.
Q:
What
reports do you generate that can help me truly understand how effective my
program is?
A: We
have over 30 standard reports and 10 customized reports that can give you an
instant snapshot of what is going on with your program. We can also create
optional custom reports geared to your specific requirements.
Q:
How
do you help integrate my rebate program with the retailers.
A: We
will be your partner and insure that we are fully compliant with both your
needs and those of the participating retailer(s).
Q:
How
does your Consumer Rebate Service Center communicate with the consumer?
A: Our
Customer Care Representatives have been specifically trained to be consumer
friendly. We use our Call Center, the Web, Emails, Faxes and the U.S. postal
system to communicate quickly and effectively.
Q:
Do
your Call Center Representatives speak 'American English'?
A: Absolutely.
No broken syntaxes or use of the language that is hard to understand.
Q:
How
much involvement will I have with the consumer?
A: Minimal,
unless you want it otherwise. We take care of everything and will communicate
with you in real time as to any issues you should be aware of concerning
consumer interaction
Q:
What
certifications and trade association affiliations do you have?
A:

Q:
What
makes DataMatrix the best choice for my company?
A:
We
really know the business! For us, it is not just a sales and marketing push and
then subcontracting the call centers and essential processing to a third party.
We are vertical and handle all aspects in house to control quality, efficiency
and a customer friendly approach while saving you money.
Q:
How
soon can you call me and set up an appointment to meet with me?
A:
Just
click here and you will hear from us almost immediately or call
914-948-2750.
|